ESG & Sustainable Transformation · F&B · 12 weeks
Aeric Kitchen — green branding and sustainability positioning
A sustainability-led brand programme that turned Aeric Kitchen's product and operating choices into a credible, distinctive green positioning in the F&B market.
All case studies
1
Defensible green positioning launched
+18%
Earned media mentions in first quarter
100%
Menu items mapped to sourcing story
1
Coherent brand story across channels
The challenge
Where the business was stuck.
- The brand was making genuinely sustainable choices that were invisible to customers.
- Risk of being lumped in with generic 'eco' claims if the story wasn't told carefully.
- Needed differentiation against established F&B competitors with bigger marketing budgets.
Our approach
How we worked the problem.
- ESG and sourcing diagnostic to identify defensible, specific sustainability claims.
- Repositioned the brand around a clear green proposition with proof points.
- Built a green visual and verbal identity system that didn't feel generic.
- Translated the positioning into menu, packaging and customer comms.
What was implemented
The work that shipped.
- Sustainability narrative and proof points playbook.
- Green-led brand identity and packaging system.
- Customer-facing comms across menu, in-store and digital.
- Internal team briefing so frontline staff could tell the story.
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Discuss your transformation
Explore what this could look like for your business.
Tell us about your business challenge. We'll respond with a clear point of view and recommended next step — usually within one working day.
