Branding & Strategic Growth · F&B · 10 weeks
Nelson Bar — storytelling, repositioning and audience strategy for a hospitality brand
A storytelling-led repositioning that gave a hospitality brand a clear point of view, a sharper audience focus and a brand experience that finally matched the venue.
All case studies
1
Coherent brand story across touchpoints
+27%
Engagement on owned channels
100%
Touchpoints aligned to new identity
1
Defined audience strategy
The challenge
Where the business was stuck.
- The venue was distinctive but the brand expression felt generic.
- Communications were tactical and event-driven, with no underlying story.
- Target audience was loosely defined, leading to inconsistent programming and marketing.
Our approach
How we worked the problem.
- Repositioning workshop with founders and senior team.
- Audience definition with primary and aspirational segments.
- Brand voice, messaging and content pillars aligned to the new position.
- Refreshed visual expression and applied across digital and in-venue.
What was implemented
The work that shipped.
- Brand strategy and messaging platform.
- Refined visual identity application across digital and venue.
- Content calendar and tone-of-voice guide.
- Programming framework aligned to audience strategy.
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Discuss your transformation
Explore what this could look like for your business.
Tell us about your business challenge. We'll respond with a clear point of view and recommended next step — usually within one working day.
