Digital Marketing & Growth Systems · Retail & Lifestyle · 12 weeks
Aary Jewellery — digital strategy, content direction and lead generation system
A digital marketing and growth system for a premium jewellery brand — sharper positioning, content direction, paid social and a lead capture flow that actually converts.
All case studies
3×
Qualified enquiries
−38%
Cost per qualified lead
+52%
Consultation booking rate
1
Single source of truth for leads
The challenge
Where the business was stuck.
- Strong product, but digital presence didn't reflect the craftsmanship of the brand.
- Paid spend was scattered across channels with no clear conversion path.
- Enquiries were being lost between social DMs, WhatsApp and email.
Our approach
How we worked the problem.
- Sharpened digital positioning and content pillars for the brand.
- Rebuilt the website around a focused enquiry-to-consultation journey.
- Designed a paid social and content mix aligned to buying moments.
- Implemented a lightweight CRM and follow-up cadence for incoming leads.
What was implemented
The work that shipped.
- Refreshed website with clear enquiry journey.
- Content direction and creative templates for social.
- Paid social campaigns aligned to buying intent.
- CRM workflow and follow-up SOP for the sales team.
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Discuss your transformation
Explore what this could look like for your business.
Tell us about your business challenge. We'll respond with a clear point of view and recommended next step — usually within one working day.
