BluehiveBluehive Consulting Asia

AI & Business Transformation · Logistics · 12 weeks

Air Market Logistics — rebuilding operations around clean workflows and AI assist

A process and systems redesign across order intake, dispatch and customer service — paired with AI-assisted reply tooling and rewritten SOPs.

All case studies

40%+

Faster order cycle

2.1×

Enquiries handled per agent

8 hrs

Senior ops time reclaimed weekly

12 wks

From kickoff to live

The challenge

Where the business was stuck.

  • Order intake, dispatch and customer service were running on overlapping spreadsheets and chat threads.
  • Senior staff were absorbed into routine coordination rather than scaling the business.
  • Knowledge and exception handling lived in long-tenured employees, not in any system.

Our approach

How we worked the problem.

  • Mapped the end-to-end operations workflow from enquiry to delivery confirmation.
  • Identified the 20% of process steps responsible for 80% of delays and rework.
  • Designed a clean target operating model with clear ownership at each handoff.
  • Layered AI-assisted reply and triage onto the customer service inbox after the workflow was stable.

What was implemented

The work that shipped.

  • Rewritten SOPs covering order intake, dispatch, exceptions and customer comms.
  • AI-assisted reply layer in the service inbox with human review on every send.
  • Internal knowledge base of routes, tariffs and resolution playbooks.
  • Train-the-trainer rollout across operations and customer service teams.

Discuss your transformation

Explore what this could look like for your business.

Tell us about your business challenge. We'll respond with a clear point of view and recommended next step — usually within one working day.